White Friday 2026 Content: A Three-Week Plan for Your Store

2 min read

White Friday falls on 27 November 2026 this year, and many stores run their offers for a full week or longer. A store that prepares its content early starts the season with an audience that's already waiting, instead of getting lost among hundreds of ads on the day.

Before you start

  • Decide exactly which products are included, the discount and how long the offer runs.
  • In Saudi Arabia, sales and discounts need a licence from the Ministry of Commerce, requested online, for shops and online stores alike; get it before you post any offer.
  • Check stock and delivery times so you never promise what you can't deliver.

Week one: build anticipation

  • A story poll: "Which product would you love to see discounted?"
  • A "something big is coming" post without all the details, with the start date.
  • Ask people to turn on notifications or join a waiting list.

Week two: reveal the offers

  • Reveal one offer every day or two instead of all at once.
  • A short reel showing your most popular products and how to choose the right one.
  • A carousel at the end of the week with every offer, easy to save.

Sale week

  • A clear post for each offer: the price before and after, how long it lasts and how to order.
  • A daily countdown story, and a reminder one day before the end.
  • Quick replies to repeated questions, with the answers pinned in a story highlight.

After the season

  • A thank-you to your customers, photos of orders being packed and shipping updates.
  • An invitation to review products once they arrive.
  • A first look at December and end-of-year offers.

Caption ideas

Teaser: "In exactly one week our biggest offers of the year begin 🤍 Turn on notifications to be the first to know"

Offer reveal: "Today's offer: our most-ordered perfume at 30% off for 48 hours only. Limited stock"

Reminder: "One day left on our White Friday offers. Is your basket ready?"

Design tips

  • Make the discount or the new price the biggest text in the design.
  • Keep your brand colours with a light seasonal touch rather than changing your whole look.
  • Prepare a story size (1080 × 1920) with every post.

Prepare it all in one sitting

In AI Studio, choose November, describe your store and your goal, and get a dated post plan with captions and hashtags, plus designs and motion graphics for your offers that you can edit yourself.

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